mag 23, 2009 0
Sliding Ikea
Advertising Agency: 303 Group, Perth, Australia
mag 12, 2009 0
Cupid condoms: Savings
Advertising Agency: Publicis Ambience, Mumbai, India
Executive Creative Directors: Ashish Khazanchi, Prasanna Sankhe
Art Director: Shantanu Suman
Copywriter: Nikhil Panjwani
mag 12, 2009 0
Vanish: Hamburger
Removes grease stains.
Advertising Agency: Euro RSCG Warsaw, Poland
Creative Director: Jacek Szulecki
Art Director: Cesar Puebla
Copywriter: Antoni Korzeniowski
Photographer: Jacek Poremba
Other additional credits: Magda Jarosz (Costume)
Published: March 2009
mag 11, 2009 0
Baciamo il nostro monitor
Avete mai provato a baciare in modo molto sensuale qualcuno che assomigli ad un modello di una copertina di Maxim o GQ? se volete lo potete fare tramite il sito mentos mentoskisscam.com
Potete giocare e leccare il vostro monitor avendo a disposizione una webcam, tramite la quale i vostri movimenti dovrebbero essere seguiti dal vostro splendido partner virtuale…
L’agenzia che gestisce la comunicazione Mentos a livello internazionale è BBH che ha commissionato il lavoro interattivo a Perfectfools
mag 10, 2009 0
Heineken’s Walking Fridge
In December 2008, Heineken had a huge viral success through their Walk-In Fridge spot.
Oftentimes, spoofs of viral videos appear on the Net, and become successful as a result of the virality of the original spot, an example being the creative Bavaria spot.
However, marketers know that it is very difficult to repeat the success of a brand through a viral video with another one based on the same concept (T-Mobile tried quite succesfully with their Trafalgar Square Sing Along). In February, Heineken launched a spot that appeared to be a fake, in order to increase the buzz around the original spot, but the online community quickly realized that the video had been launched by the brand and consequently the buzz was insignificant. This time, Heineken seems to have learned its lesson. A few days ago, the brand released a parody of the Walk-In Fridge spot and the buzz is already building.
mag 9, 2009 1
Ray-Ban’s Giant Yarn Ball
Apparently, the streets of San Francisco create the urge to let balls, balloons, and other round objects roll down on them. The first one to do this was of course Sony, with their Bravia campaign, in which hundreds of colorful bouncing balls filled the city. Lego also managed to get together a bunch of harmless fanatics that recreated a scene from Indiana Jones with a boulder constructed out of 5 million Lego pieces.
Now Ray-Ban has used the streets of San Francisco as a scene for their latest viral spot. This time it doesn’t feature a cow or a chameleon, but a giant red ball of yarn with at least 3 meters in diameter. At the end of the spot, we see a person inside the ball, of course wearing a pair of Ray-Bans.
mag 8, 2009 0
An iPhone Application That Might Change Our Lives
Have you ever heard of augmented reality? The principle is simple. It consists of projecting the virtual on the real in order to enhance the natural environment thanks to digital data. This is the concept on which the Sekai Camera application, a service launched by Japanese start-up Tonchidot, rests. Thanks to a camera and GPS, this application enables one to acquire data on physical constituents that have been “geo-tagged”. This content is then superimposed over the image on the screen to create a product’s, service’s or person’s dossier. Original, innovative and revolutionary, this tool offers opportunities that may have been thought impossible until now.
