To build a BMW means to throw good solutions into the waste-paper basket. In order to bring the better ones the streets. Pay off: BWW world like to thank all their employees who accept this challenge to give their best each day. (Campaign features actual BMW employees.)

 

To build a BMW means to have innumerable ideas. To discard most of them. To approve just a few. And to fight for the best of them.

To build a BMW means to think the possible. Until the thinkable becomes of possibility.

To build a BMW means to know the limits of physics. But never to accept them.

Cliente: BMW
Agenzia: Jung von Matt AG Germany
Art director: Thimoteus Wagner
Copy: Bernhard Lukas
Fotografo: Uwe Duettmann

Howard Wakefield ha creato questa cover per il magazine musicale inglese  Clash che celebra i 30 anni dei New Order. Se volete capire il perchè Howard Wakefield ha optato per questa soluzione colorata e minimale  guardate oltre…

“When I think about imagery and New Order, I instantly think of all the sleeves,” says Wakefield of his approach to the commission, “but rather than showing a montage of them, which have been much seen, admired and recognised, I wondered how recognisable are they?” I was curious to find out,” he continues, “if I reduced them in some way, could they still be recognisable? I tried blurring and distorting them, but they rapidly became something else, however by simplifying them to their basic colour elements, they appeared to remain true to their iconic designs.”

“I found I could reduce them a great deal – to just nine simple squares – and ironically this reducing reminded me of today’s requirement to design a sleeve that can work as a tiny ‘thumbnail’ to be used on iTunes rather than the expanse we once enjoyed with a 12 inch record sleeve.”

Maggiori informazioni qui clashmusic.com

astronautdesign.com

www.flickr.com/photos/danmountford

Ross McEwan

Pierrick Jegou è un graphic designer / photographer che vive e lavora a Parigi.

Pierrick Jegou

johan thörnqvist

Lucas Rampazzo è un graphic designer freelance e art director. Lavora a São Paulo, Brasile.

Lucas Rampazzo

Un libro di ricette con foto belle ed originali.
Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Photographers: Carl Kleiner/Agent Bauer
Advertiser’s Supervisor: Joel Idén
Stylist: Evelina Bratell
Retouch: F&B factory

Lowres

Lowres

Designed by 6 West Design | Country: United States

Una giovane art director che mi ha colpito molto. Manchester continua a produrre cose interessanti. Ashleigh vanta già collaborazioni importanti e un protfolio che non passa inosservato. Ha quel qualcosa in più che cattura anche lo sguardo più distratto. Dal suo sito:

I presently work at The Designers Republic in Sheffield, after recently graduating with a First Class Honours in Design and Art Direction from the Manchester School of Art.

My passion lies with exploration and experimentation. The work I produce is driven by conceptual thinking and a desire to create playful, meaningful and varied pieces that hopefully answer briefs from fresh and unexpected angles each time.

http://www.ashleighbarron.co.uk/

Behance
5oup
RedBubble

Il suo Blog
http://ashleighbarron.blogspot.com/

Cornelia Neuner