Romain Lenancker

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It's called digital box the project initiated by the Legos in some stores scattered across Europe. Just bring the package to the "reader" to see the product that contains in 3d and in motion! Endless potential! After the jump find the video.

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Unfortunately, not turned into a guerrilla marketing operation as it might seem at first glance, the Christmas campaign for sooruz by Publicis Paris.

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We had already talked to him in a previous post , but I like it!
This and more on his site

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Company?
Ogilvy

Could you summarize in a few lines on your professional profile and your work.
Born in 1969, is creative director of OgilvyOne and OgilvyAction in Italy. In advertising since 1990, I moved from advertising to traditional relational communication, meeting here the right size of a write closer to the recipient. With my team I manage campaigns and communications strategies for major Italian and international brands including American Express , Chiquita, Cisco , IBM ... I believe that advertising no longer need a target, but a partner with which brands and products need to relate, overcoming the logic of the need to marry the ethic of service. READ »

Brand: Software-asli.com software reseller
Advertising Agency: Bates141, Jakarta, Indonesia
Creative director: Hendra lesmono
Art Directors: Andreas Junus, Irawandhani Kamarga
Copywriter: Darrick Subrata
Photographer: Anton Ismael

See behind the scene process: http://www.flickr.com/photos/18697966 @ N00/sets/72157608377333404/detail /

via Ibelieve in adv

This is an excellent example of how to exploit in a truly innovative, traditional ways ... if only for the viral effect that such action involves ...