Art Director | webvolution 2.0

November 19, 2008 0

Interview with Paul Iabichino

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Name?
Paul Iabichino

Company?
Ogilvy

Could you summarize in a few lines on your professional profile and your work.
Born in 1969, is creative director of OgilvyOne and OgilvyAction in Italy. In advertising since 1990, I moved from advertising to traditional relational communication, meeting here the right size of a write closer to the recipient. With my team I manage campaigns and communications strategies for major Italian and international brands including American Express , Chiquita, Cisco , IBM ... I believe that advertising no longer need a target, but a partner with which brands and products need to relate, overcoming the logic of the need to marry the ethic of service. READ »

November 9, 2008 0

Adobe Photoshop CS4: As real as it gets

Brand: Software-asli.com software reseller
Advertising Agency: Bates141, Jakarta, Indonesia
Creative director: Hendra lesmono
Art Directors: Andreas Junus, Irawandhani Kamarga
Copywriter: Darrick Subrata
Photographer: Anton Ismael

See behind the scene process: http://www.flickr.com/photos/18697966 @ N00/sets/72157608377333404/detail /

via Ibelieve in adv

October 23, 2008 0

Infrarouge 'night out guides: Delivery, The Fall, School

October 21, 2008 0

Dressing for Pleasure: Ketchup Bottoms

There are two worlds of bottom snacking, the world of BDSM and thw world of ketchup bottles. The company, Dressing for Pleasure, a specialist in fetishwear and all things S & M releated, married These two worlds by putting stickers of enticing rear ends on the bottoms of ketchup bottles. Thus inviting bar patrons to Completely To Explore Their different appetite while addressing hunger.

Advertising Agency: JWT , New York, United States
Chief Creative Officer: Ty Montague
Executive Creative Director: Kash Sree
Creative Director: Raphael Milczarek
Art Director: Jackie Anzaldi
Copywriter: Adam Noel

way i believe in adv

Spot on

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Young blood, creativity Made in Italy

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Young Blood 2008 is an annual that encloses part of Italian creativity, rewarded and recognized in the world. From architecture to comics, from graphics to fashion, cinema advertising and many more.
Young Blood 08 is a picture of Italy creative, capable, in search of ultimate success in the global market. A survey shows that, deconstructs and reconstructs a young country in search of affirmation.
They are welcome initiatives like this that enhance the reputation of talents that sometimes are more valoizzati and rewarded across the border. The visual culture is a great asset to nurture, preserve and enhance.