Burj Tower, waste or engine of the economy


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The new way of wine?

Substancewines1

Wines of Substance from Washington, an approach is very innovative as regards the packaging, but especially for the style of the website ...
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Ecover vs. Aqualtis

ecover.jpg

This is a print campaign created in 2004 for a detergent that washes in an environmentally friendly, made from Springer & Jacoby in Hamburg.

This is the famous spot for Aqualtis, which I consider brilliant, the production, the creative idea, the ability to communicate the brand and the product and the feelings it transmits.
If no mistake was made in 2005 by Leo Burnett Milan and in 2006 won the Golden Lion at Cannes and the Clio Awards in 2007.
We know the ideas come and go, and take inspiration from what surrounds us is legitimate, judge for yourself.
Of course it remains a bit of bitterness because in Italy the international awards they win a few more ... maybe we get a little 'after?

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Spot on


    >>>>>>>>>>>>>>>>>>>>>>>>>>

    Interview with Paul Iabichino


    / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

    Name?
    Paul Iabichino

    Company?
    Ogilvy

    Could you summarize in a few lines on your professional profile and your work.
    Born in 1969, is creative director of OgilvyOne and OgilvyAction in Italy. In advertising since 1990, I moved from advertising to traditional relational communication, meeting here the right size of a write closer to the recipient. With my team I manage campaigns and communications strategies for major Italian and international brands including American Express , Chiquita, Cisco , IBM ... I believe that advertising no longer need a target, but a partner with which brands and products need to relate, overcoming the logic of the need to marry the ethic of service.

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