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5 January 2010 0

Tokujin Yoshioka, Maison Hermès installation

The new way of wine?

Wines of Substance from Washington, an approach is very innovative as regards the packaging, but especially for the style of the website ...

September 22, 2008 0

Sula pack

I like this image as 6 brand perfumes for Sula.
Concrete Agency
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September 16, 2008 0

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Translations

Spot on

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Interview with Paul Iabichino

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Name?
Paul Iabichino

Company?
Ogilvy

Could you summarize in a few lines on your professional profile and your work.
Born in 1969, is creative director of OgilvyOne and OgilvyAction in Italy. In advertising since 1990, I moved from advertising to traditional relational communication, meeting here the right size of a write closer to the recipient. With my team I manage campaigns and communications strategies for major Italian and international brands including American Express , Chiquita, Cisco , IBM ... I believe that advertising no longer need a target, but a partner with which brands and products need to relate, overcoming the logic of the need to marry the ethic of service.