Could you summarize in a few lines on your professional profile and your work. After graduating from the Parsons School of Design in '85 I make a brief but significant work experience in New York. In Milan, before I set my career in various international agencies: JWT, Lowe Pirella, BJKE to joining McCann where I remain for several years. In '92 I get the highest professional recognition: the Grand Prix at Cannes for Levi's. Today I am a creative director of Publicis. READ »
Could you summarize in a few lines on your professional profile and your work. Born in 1969, is creative director of OgilvyOne and OgilvyAction in Italy. In advertising since 1990, I moved from advertising to traditional relational communication, meeting here the right size of a write closer to the recipient. With my team I manage campaigns and communications strategies for major Italian and international brands including American Express , Chiquita, Cisco , IBM ... I believe that advertising no longer need a target, but a partner with which brands and products need to relate, overcoming the logic of the need to marry the ethic of service. READ »
This is a print campaign created in 2004 for a detergent that washes in an environmentally friendly, made from Springer & Jacoby in Hamburg.
This is the famous spot for Aqualtis, which I consider brilliant, the production, the creative idea, the ability to communicate the brand and the product and the feelings it transmits. If no mistake was made in 2005 by Leo Burnett Milan and in 2006 won the Golden Lion at Cannes and the Clio Awards in 2007. We know the ideas come and go, and take inspiration from what surrounds us is legitimate, judge for yourself. Of course it remains a bit of bitterness because in Italy the international awards they win a few more ... maybe we get a little 'after?
Usually we do not talk of books in our blog, but the case of Daniel Bogiatto is certainly interesting and her story, told in his "The Italian success on the web", a case history is essential for any professional who wants to know more about web 2.0 and ebay. In addition to professional career, unique and full of important considerations on how to build your own successful business, what struck us is the human aspect of the person, full of important values and principles.
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