January 10, 2010 0

Street gift

Unfortunately, not turned into a guerrilla marketing operation as it might seem at first glance, the Christmas campaign for sooruz by Publicis Paris.

Sooruz_barrier.jpg

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Spot on


    >>>>>>>>>>>>>>>>>>>>>>>>>>

    Interview with Umberto Cigognini


    / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

    Name?
    Umberto Cigognini

    Company?
    Plan B

    Could you summarize in a few lines on your professional profile and your work.
    Creative Director of unconventional communication projects and relational marketing. From guerrilla to events.

    How do you interpret the change of communication and a way to communicate what he considers "unconventional"?
    First of all I would just talk about the Italian market which has its own life with the characteristics and peculiarities that are rarely found in other markets.

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