5 January 2010 0

Tokujin Yoshioka, Maison Hermès installation


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    Interview with Paul Iabichino


    / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

    Name?
    Paul Iabichino

    Company?
    Ogilvy

    Could you summarize in a few lines on your professional profile and your work.
    Born in 1969, is creative director of OgilvyOne and OgilvyAction in Italy. In advertising since 1990, I moved from advertising to traditional relational communication, meeting here the right size of a write closer to the recipient. With my team I manage campaigns and communications strategies for major Italian and international brands including American Express , Chiquita, Cisco , IBM ... I believe that advertising no longer need a target, but a partner with which brands and products need to relate, overcoming the logic of the need to marry the ethic of service.

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