…Kwintet didn’t just need a new logo; the company needed to create and formulate a new vision together with the new identity for the company.
A new vision statement was created together with a new corporate story that ensured a consistent message around the past and the future ambitions of the company, internally as well as externally.
The visual identity was developed in a modern and straightforward visual language. The Kwintet logo consists of two basic elements from which the entire visual identity originates; a logotype and a symbol made up by the lines in each of the letters in the logotype. The symbol reflects the line of business the company is in – professional wear – by creating abstractions on garment stitches.
But even more importantly, the symbol illustrates how the company’s broad offering of brands, products and skills can be combined in numerous ways to fit the individual needs of each customer, and expresses what Kwintet is all about: combining various elements to create unique, united solutions.
Design scandinavo di grande impatto: l’immagine coordinata di Kwintet è un esempio di come la comunicazione visiva sia efficace quando il brand diventa liquido e si adatta con segni estremamente minimali alle diverse necessità di comunicazione
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